Privacy Policy
Cookies and Similar Technologies
Where consent has been requested for the use of cookies and similar recognition technologies, data processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG). You may withdraw your consent at any time.
You can configure your browser to notify you when cookies are being placed and to allow cookies only in individual cases, exclude the acceptance of cookies in certain cases or altogether, and activate the automatic deletion of cookies when closing your browser. Please note that disabling cookies may limit the functionality of this website.
If additional cookies and services are used on this website, you will find details in this Privacy Policy.
1. Social Media
Social Media Elements with Shariff
This website uses social media elements (e.g. Facebook, X, Instagram, Pinterest, XING, LinkedIn and Tumblr).
You can usually recognise these elements by their respective social media logos. To protect your privacy, we only use these elements in combination with the so-called "Shariff" solution. This application prevents the social media elements integrated into our website from transmitting your personal data to the respective provider as soon as you access the website.
A direct connection to the provider's server is only established when you actively click on the relevant social media button and enable the element. Once activated, the respective provider receives information that you have visited this website using your IP address. If you are also logged into your social media account (e.g. Facebook), the provider may associate your visit to this website with your user account.
Activating the plugin constitutes consent within the meaning of Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw this consent at any time with effect for the future.
The service is also used to obtain the legally required consent for the use of certain technologies. The legal basis for this processing is Art. 6(1)(c) GDPR.
This website integrates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
When the social media element is activated, a direct connection is established between your device and Instagram's servers. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, clicking the Instagram button allows you to link content from this website to your Instagram profile. This enables Instagram to associate your visit to this website with your user account. Please note that, as the website operator, we have no knowledge of the content of the data transmitted or how Instagram uses it.
The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw your consent at any time.
Where personal data is collected on our website using the tool described above and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland, are jointly responsible for this data processing within the meaning of Art. 26 GDPR.
This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. Any subsequent processing by Facebook or Instagram is not covered by this joint responsibility.
The obligations shared by both parties have been set out in an agreement on joint processing. The full text of this agreement is available on Meta's website.
According to this agreement, we are responsible for providing the necessary data protection information when using the Facebook or Instagram tool and for ensuring that the tool is implemented on our website in compliance with data protection regulations. Facebook is responsible for the data security of its Facebook and Instagram products.
You may exercise your data subject rights (e.g. requests for access to your personal data) directly with Facebook or Instagram. If you exercise these rights with us, we are obliged to forward your request to Facebook.
Data transfers to the USA are based on the European Commission's Standard Contractual Clauses. Further details can be found in Meta's and Instagram's respective privacy policies.
For more information, please refer to Instagram's Privacy Policy.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when personal data is processed in the USA. Companies certified under the DPF undertake to comply with these data protection standards. Further information is available from the provider.
This website uses elements of the social network Pinterest, operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
When you access a page containing such an element, your browser establishes a direct connection to Pinterest's servers. This social media element transmits log data to Pinterest's servers in the USA. This log data may include your IP address, the addresses of websites you visit that also contain Pinterest features, your browser type and settings, the date and time of your request, your use of Pinterest and cookies.
The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw your consent at any time.
Further information about the purpose, scope and processing of your data by Pinterest, as well as your rights and options for protecting your privacy, can be found in Pinterest's Privacy Policy.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when personal data is processed in the USA. Companies certified under the DPF undertake to comply with these data protection standards. Further information is available from the provider.
2. Analytics Tools and Advertising
Google AdSense
This website uses Google AdSense, a service for displaying advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google AdSense enables us to display targeted advertisements from third-party companies on our website. The content of these advertisements is based on your interests, which Google determines from your previous browsing behaviour. Contextual information, such as your location, the content of the website you visit or the Google search terms you enter, may also be taken into account when selecting relevant advertisements.
Google AdSense uses cookies, web beacons (invisible graphics) and similar recognition technologies. These technologies allow information such as visitor traffic on our website to be analysed.
Information collected by Google AdSense about your use of this website (including your IP address) and the delivery of advertising formats is transmitted to and stored on a Google server in the USA. Google may share this information with its contractual partners. However, Google will not combine your IP address with other data stored about you.
The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw your consent at any time.
Data transfers to the USA are based on the European Commission's Standard Contractual Clauses. Further details can be found in Google's Privacy Policy.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when personal data is processed in the USA. Companies certified under the DPF undertake to comply with these data protection standards. Further information is available from the provider.
VG Wort Tracking Pixel
Our website contains texts incorporating a so-called tracking pixel (METIS counting pixel). The provider is VG WORT (Verwertungsgesellschaft WORT), a legally recognised collecting society based at Untere Weidenstraße 5, 81543 Munich, Germany (hereinafter referred to as "VG Wort").
The pixel counts views of individual texts and transmits this information to VG Wort in anonymised form. This enables VG Wort to calculate remuneration payments for authors.
The VG Wort pixel is used on the basis of our legitimate interest in receiving remuneration for the texts published on our website, either on behalf of our authors or for ourselves (Art. 6(1)(f) GDPR). The interests of website visitors are not adversely affected, as the data is transmitted to VG Wort in anonymised form.
3. Newsletter
Newsletter Data
If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter.
No additional data is collected unless you voluntarily provide it.
We use the newsletter service providers described below to manage and distribute our newsletters.
GetResponse
This website uses GetResponse to distribute newsletters. The provider is GetResponse Sp. z o.o., with its registered office at ul. Arkonska 6, A3, 80-387 Gdansk, Poland (hereinafter referred to as "GetResponse").
GetResponse is a service that allows us to organise and analyse newsletter distribution. The data you provide when subscribing to our newsletter is stored on GetResponse's servers. GetResponse uses servers in the USA, which means your newsletter data may be transferred to the USA. The USA is considered a third country that does not provide an adequate level of data protection.
Data Analysis by GetResponse
Our newsletters sent via GetResponse allow us to analyse the behaviour of newsletter recipients. Among other things, we can determine how many recipients have opened a newsletter and which links have been clicked, and how often.
Conversion tracking also allows us to determine whether a predefined action (e.g. purchasing a product, sharing information on social media or unsubscribing) takes place after a recipient clicks on a link in the newsletter.
We can also track when a newsletter is opened. This enables us to send newsletters at times when recipients are likely to be most active. The recipient's time zone may also be taken into account.
Furthermore, GetResponse allows us to segment newsletter recipients into groups based on their interests. This helps us provide content that is as relevant as possible to each recipient.
Further information about GetResponse's features can be found on the GetResponse website.
Legal Basis
Data processing is carried out on the basis of your consent (Art. 6(1)(a) GDPR). You may withdraw your consent at any time. The lawfulness of any data processing carried out prior to the withdrawal of consent remains unaffected.
Data transfers to the USA are based on the European Commission's Standard Contractual Clauses. Further details can be found in GetResponse's Privacy Policy.
Data Retention
The data you provide when subscribing to our newsletter will be stored by us or our newsletter service provider until you unsubscribe. Once you unsubscribe, your data will be deleted from the newsletter mailing list.
Data stored for other purposes remains unaffected.
After you unsubscribe, your email address may be stored in a blacklist maintained by us or our newsletter service provider, where necessary to prevent future mailings. The data in this blacklist is used exclusively for this purpose and is not combined with other data.
This serves both your interests and our legitimate interest in complying with legal requirements governing newsletter distribution (Art. 6(1)(f) GDPR).
There is no time limit for storing data in the blacklist. You may object to this storage if your interests outweigh our legitimate interest.
For further details, please refer to GetResponse's Privacy Policy.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when personal data is processed in the USA. Companies certified under the DPF undertake to comply with these data protection standards. Further information is available from the provider.
Data Processing Agreement
We have entered into a Data Processing Agreement (DPA) with the provider named above for the use of this service. This is a legally required agreement under data protection law, ensuring that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
4. Online Marketing and Affiliate Programmes
Affiliate Programmes on This Website
We participate in affiliate marketing programmes. These programmes allow companies to place advertisements on websites or other media operated by members of an affiliate network.
If you click on one of these affiliate advertisements, you will be redirected to the advertised offer. If you subsequently complete a specific transaction (conversion), the affiliate and, where applicable, the owner of the website or medium displaying the advertisement will receive a commission.
To calculate this commission, the affiliate network operator must be able to track which advertisement led you to the relevant offer and whether the predefined transaction was completed.
Cookies or similar recognition technologies (e.g. device fingerprinting) are used for this purpose.
The storage and analysis of this data is based on Art. 6(1)(f) GDPR. Participants in affiliate programmes have a legitimate interest in ensuring that affiliate commissions are calculated correctly.
Where consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. You may withdraw your consent at any time.
We participate in the following affiliate programmes:
Amazon Associates Programme
The provider is Amazon Europe Core S.à.r.l. Further details can be found in Amazon's Privacy Policy.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when personal data is processed in the USA. Companies certified under the DPF undertake to comply with these data protection standards. Further information is available from the provider.
Other Affiliate Programmes
Digistore24 GmbH
St.-Godehard-Straße 32
31139 Hildesheim
Germany
Website: Digistore24
5. eCommerce and Payment Providers
Processing of Customer and Contract Data
We collect, process and use personal customer and contractual data to establish, define and amend our contractual relationships.
Personal data relating to the use of this website (usage data) is collected, processed and used only to the extent necessary to enable users to access our services or to charge for them.
The legal basis for this processing is Art. 6(1)(b) GDPR.
The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Mandatory statutory retention obligations remain unaffected.
ablefy
This website offers digital products and services for purchase. We use ablefy to sell these products on our website.
The provider is ablefy GmbH, Kurfürstendamm 208, 10719 Berlin, Germany (hereinafter referred to as "ablefy").
When you click on one of our products, you will be redirected to our sales page hosted by ablefy. The contractual process and transaction are subsequently handled by ablefy.
For further details, please refer to ablefy's Privacy Policy.
The use of ablefy is based on Art. 6(1)(f) GDPR. We have a legitimate interest in using a fast and professional sales platform to distribute our products.
Where consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. You may withdraw your consent at any time.
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